Hakvoort Boomband B.V.

Hakvoort Boomband streamlines operations with Odoo

Customer profile

Hakvoort Boomband is a Dutch producer of tree straps, suspension bands and related products for tree care and fixing applications. The company presents itself as a sustainable specialist in straps and supports and combines manufacturing expertise with product development, including recycled, woven and biodegradable solutions. That mix of production, product knowledge and supply requires business processes that connect smoothly and provide reliable information to everyone involved in sales, operations and administration.

As part of a group with a long-term view on responsible entrepreneurship, Hakvoort Boomband operates in a context where continuity, quality and further professionalization matter. Day-to-day work brings together customer requests, purchasing, stock management, manufacturing and administrative follow-up. In such an environment, software should do more than support separate tasks. It should create a connected flow from request to delivery so teams can work from one shared source of information.

Reason for change

The reason for change was the need for stronger alignment across departments and core processes. When sales, purchasing, inventory and manufacturing are not managed from one shared system logic, information easily becomes fragmented and handovers depend too much on manual coordination. For a producer with its own product range, specific applications and a combination of standard and specialized items, that lack of connection can affect visibility, consistency and day-to-day control.

Hakvoort Boomband therefore needed an approach that would organize the operational backbone of the company in one platform. This was not a digital project in isolation, but a practical step rooted in the daily reality of the business. Orders need to be registered correctly, materials need to be available at the right time and manufacturing has to reflect commercial commitments. That need for one shared working environment made Odoo a logical choice.

Challenge

The main challenge was connecting processes that are very different in content, yet fully dependent on one another in execution. Commercial agreements influence purchasing and manufacturing, while stock levels and material availability affect delivery expectations and internal planning. For Hakvoort Boomband, the system therefore had to work not only as an administrative tool, but as something that genuinely supports the reality of making and supplying products in a practical production setting.

A specialized product environment also tends to require more detail than a standard trading workflow. Items may vary by material, application or production method, while employees still need to move quickly between customer demand, internal handling and supporting documentation. The setup had to provide structure without losing flexibility. That made the balance between standard Odoo functionality and targeted custom work especially important for achieving a solution that fit the company’s everyday way of working.

Odoo solution

With Odoo, Hakvoort Boomband gained an integrated environment where commercial and operational processes are linked in a consistent way. Sales and CRM support the registration and follow-up of customer opportunities and quotations, while Purchase, Inventory and Manufacturing translate demand into material planning, availability and execution. This creates one central process model in which information does not need to be re-entered repeatedly and departments can work from the same operational basis.

The chosen setup matches the needs of a company that both manufactures products and supplies from stock or based on demand. Odoo supports not only transactions, but also collaboration and internal coordination. Project, Timesheets, Documents and Studio provide room to shape workflows around Hakvoort Boomband’s daily practice. Where standard behavior was not enough, targeted customizations were used to support specific steps, registrations and information needs in a way that remained aligned with the overall process design.

Apps and processes

The use of Sales, CRM and Invoicing helps structure the commercial process more clearly, from the first customer contact to the administrative completion of an order. For a company delivering specialized products, it is important that customer information, agreements and order details remain consistent and accessible. On the operational side, Sales, Purchase and Inventory work together to improve the connection between demand, material availability and logistical follow-up, reducing reliance on fragmented handovers or manual intermediate steps.

Manufacturing supports the translation from order and stock needs into the production environment, where products and materials must be managed in relation to one another. Documents, Project and Timesheets further support execution and follow-up, while Employees, Time Off, Contacts, Discuss and Calendar contribute to practical internal collaboration. By also using Studio, the system could better reflect specific registrations and working agreements that are relevant to Hakvoort Boomband’s way of operating.

Result

The result of the Odoo implementation is first and foremost a more coherent operational system for daily work. By bringing sales, purchasing, manufacturing and inventory closer together, the company gains more clarity on who uses which information and where actions need to be followed up. This helps teams work more consistently and supports better internal alignment between commercial, operational and administrative activities across the organization.

At the same time, it is important to distinguish between directly realized outcomes and broader improvement goals. The current value lies mainly in centralization, more uniform processes and a stronger digital foundation. Expected further benefits include better control over lead times, smoother handovers between departments and stronger support for growth or future process refinement. In that sense, Hakvoort Boomband now has a future-ready foundation that suits a specialized producer with clear sustainability ambitions.