More Than Gifts B.V.

More Than Gifts with Odoo

Customer profile

More Than Gifts specializes in holiday and corporate gifts with a story. Its offering focuses on fairtrade, sustainable and socially responsible products, while the company supports customers with a broad range of concepts, from holiday packages and selection webshops to events and tailored gifting solutions. That makes the business more than a product supplier alone: gifts with real meaning are central, but delivering them well also requires careful coordination across sales, assortment, logistics and service.

Over the years, More Than Gifts has grown into an organization serving both smaller and larger customers with a strong emphasis on personal attention and operational flexibility. Its public website shows a wide concept portfolio and a clear promise to fully unburden customers. Behind that promise sits a business model with many connected process steps. For that reason, a shared platform matters: one central working environment helps teams keep information, actions and follow-up aligned across the full customer journey.

Reason for change

The strength of More Than Gifts lies in combining creative gifting concepts with reliable execution. Customers expect not only an appropriate assortment, but also a smooth process around ordering, communication, delivery and aftercare. When those steps are spread across separate tools or disconnected ways of working, more time is lost and the risk of duplicate work increases. In an organization with seasonal peaks and multiple concepts, that naturally creates a need for better process coherence .

That need extends beyond administration alone. Sales should connect to purchasing and inventory, website-related flows should match operational reality, and customer questions should be answered with context from the same source of truth. This is especially important in webshop-based selection concepts, where commercial and logistical steps must reinforce rather than disrupt each other. Odoo provided a foundation to improve not isolated tasks, but one connected process chain across departments.

Challenge

The core challenge at More Than Gifts is the combination of variety and timing. The company works with different gifting concepts, each with its own expectations around assortment, ordering method, fulfillment and support. On top of that, many gifting projects run toward clear deadlines. That requires precise coordination between teams and systems, so information does not need to be re-entered again and again. Especially during seasonal peak pressure , visibility across operations becomes essential.

At the same time, the More Than Gifts business model requires flexibility without losing structure. Standard processes are important, but not every customer journey follows the same path. Some customers need a webshop concept, others a curated selection or event-based setup, and others want a highly personalized approach. The challenge is to combine a tailored customer experience with manageable internal operations. That calls for a system that can support both standardization and practical exceptions in daily work.

Odoo solution

With Odoo, More Than Gifts gained a platform that brings commercial, operational and supporting workflows closer together. CRM and Sales support opportunity management, quotations and follow-up, while Website and eCommerce fit naturally with online concepts and customer interaction. By placing those functions in one environment, the company becomes less dependent on disconnected applications. As a result, information moves more directly between teams and case handovers become easier to manage.

The operational side also benefits from that integration. Inventory, Purchase and Invoicing can align more closely with what is agreed in the commercial process, while Documents, Project and Helpdesk support collaboration and follow-up work. Because the database also includes Studio and a significant number of custom modules, it is reasonable to conclude that the environment was adapted to specific business needs. Odoo therefore serves not only as a replacement for separate tools, but also as a process-driven backbone for the organization.

Apps and processes

The active Odoo environment shows broad process coverage. Apps such as CRM, Sales, Invoicing, Website, eCommerce, Inventory and Purchase create the core for customer management, quotation handling, online sales and goods flows. In addition, Helpdesk, Documents and Project support internal coordination. For a business like More Than Gifts, the connection between commercial and logistical workflows is particularly important, because customer commitments directly affect availability, execution and service quality.

Other apps such as Email Marketing, Surveys, Contacts, Calendar, Planning and Sendcloud Shipping suggest wider support for communication, scheduling and shipping processes. Barcode can help streamline operational handling, while Manufacturing may be relevant where product combinations or package assembly play a role. Not every installed app has to be equally central, yet together they form a platform that links multiple process layers. That makes Odoo suitable for growing operational complexity while helping teams maintain control.

Result

The realized outcome is stronger cohesion between departments and process steps. When sales, webshop activity, inventory, purchasing and customer communication work from one shared basis, information becomes more consistent and less external coordination is needed. That supports greater calm in day-to-day operations and makes follow-up easier to track. For employees, this means a way of working in which tasks, data and documents are easier to find and where less fragmentation slows down execution.

At the same time, some improvements are best understood as structural value and future potential. An integrated Odoo environment makes it easier to refine processes further, keep exceptions manageable and connect new concepts to an existing foundation. That fits More Than Gifts well as a company that combines creativity with practical execution. The main value is therefore not only efficiency today, but also a scalable foundation for ongoing development and growth.