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Erwin van der Ploeg Erwin van der Ploeg Published 1 min read

Odoo 15 Marketing

What's new in Odoo 15 Marketing?

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The changes to the Odoo Marketing apps in Odoo 15 are modest. However, many technical improvements have been made for sending emails and SMS messages. These improvements also provide more insight into the analyses of sent messages.

You can find a few new features in Odoo 15 below.

Social Marketing

Instagram and YouTube have been added as possible social media channels on which a post or video can be published.

Odoo Social Media Screen

Website building blocks are now available for marketing campaigns

All building blocks available for the website can now also be used to create an email marketing campaign. So you have many more options for the design of your email campaign.
 Odoo E-mail Marketing Building Blocks

Start with an empty template

A new empty template has been added so that you can build a layout from scratch with new building blocks.

More selection options

The options for creating contact selections have been expanded with the ability to email contacts with a subscription.



Erwin van der Ploeg

Erwin van der Ploeg

Managing Director

Erwin van der Ploeg is the founder and CEO of Odoo Experts. He started Odoo Experts in 2012 based on the conviction that companies can work much more efficiently with affordable, smart automation.

His focus is on strategy, business processes, and technology. In this context, automation is never an end in itself: first understand how a company works and where things can be simplified, and only then automate.

Erwin advises entrepreneurs and management teams on Odoo, ERP, and digitalization, and is increasingly focusing on the impact of AI on business processes and the future of ERP.

Expertise

ERP & Odoo Business processes & automation AI & digital transformation

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