One of the most common questions I get is "How can I generate leads with my website?"
New leads every day
Since we started with Odoo Experts, we have been building a website with the goal of “generating leads”.
Nowadays, we receive new leads every day and everything is fully automated.
We had to change our “mindset” and, instead of building a “beautiful website” (read: a business card), we built an internet marketing machine that ensures we no longer have to attend networking events and/or do cold acquisition.
What am I going to teach you today?
No foundation, no business
Today I am going to teach you step by step the basic elements you need to know to generate leads with your website. Before you can start generating leads automatically, you first need to have a clear foundation. Because if you have no foundation, you also have no strategy.
So step 1 is…..
Step 1. Ask yourself the following questions
What is your vision or your message?
Don’t ask yourself “what” you do, but “why” you do it. And I’m not talking about making money. What is your inner intention?
What is your market/niche? And choose a niche in which you want to stand out
Who is your target audience? And what needs do they have? And remember: If you do not choose, you will not be chosen either
What are your USP’s? How can you differentiate yourself compared to the competition?
Once you have answered the above points, it also becomes easier to produce content.
So quickly on to step 2.
Step 2. Producing content
What is content again? Content is substance.
And if you have a website or organization without substance, then your company or website is an “empty shell”. Content is often valuable information with which you can build trust & desire. Content is often expressed in texts, photos and videos and cast into forms such as blogs, infographics, e-books, podcasts, etc. You can produce content for every phase in the purchasing process. Make sure you place relevant content at the right time in the right context.
The phases in the purchasing process consist of See - Think - Do - Loyalty
Step 3. Publishing content
There is one central place where you should publish your content. And that is... your website.
Your website is like a spiderweb. Every page is indexed by Google and every page must have one goal. All content in the form of presentations, videos, blogs, images, etc. must be published on your website. From your website, you will promote the content to other channels such as social media. Google looks at relevant content in the right context.
And as mentioned; "People search in Google for answers and solutions”.
Note: Within Odoo, it is very easy to publish blogs, videos, images and E-books.
Step 4. Promoting content
Once you have published content, it is time to promote your content.
You can take the following steps:
Publish the links to your blogs, infographics and landing pages for your E-books on your social media channels.
Advertise your content on Facebook or LinkedIn. Depending on your goals and target audience. With both Facebook and LinkedIn, you can reach your target audience very specifically.
Post your content in groups within your field on LinkedIn or Facebook.
Approach authorities within your field and ask whether they would be interested in promoting your blog or video via their website or social media channels.
See whether there are similar articles/content being shared on the internet and check which people have shared them.
Step 5. Building an email list
The Money is in the List
Many people think of SPAM when they hear Email marketing. But that is certainly not the case. Email marketing can still be very effective, perhaps even the most effective. At Odoo Experts, we work with giveaways, which are our E-books and Free Trial. Because we offer “value” with our E-books and Free Trial, visitors to our website are willing to leave their details (name and email address are enough).
Once they have left their name and email address, they get access to the content and the email campaign starts. Here too, the intention is to offer “value” instead of making a sale immediately. First build “Trust & Desire”, remember? Because we use this strategy, customers contact us directly by filling in our contact form and/or by calling or emailing us for a further introduction.
In this way, our website becomes an "internet marketing machine" capable of generating leads automatically.
If you do not offer services but products, then of course it is possible to make a sale directly online after you have offered “value” and thus answers and solutions to your visitor.
Step 6. Measuring = Knowing
No Figures, No Business
If you have started your internet marketing strategy, then of course it is important that you start measuring. We mainly measure via Google Analytics and also set up our goals in Google Analytics.
Examples of our goals.
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Because we measure everything, we are also able to measure at each step in our sales funnel what the bottlenecks are. Because if you know what the bottlenecks are in your sales funnel, you are also able to solve them and therefore optimize your sales funnel.
Step 7. Optimizing
“It’s much easier to double your business by doubling your conversion rate, than by doubling your traffic? - Jeff Eisenberg
If you have set up goals in Google Analytics and have been running for 2 to 3 months, you have enough data to optimize.
For each goal in Google Analytics, see what your bottlenecks are in your online sales funnel.
Which sources do your visitors come from?
What are your exit pages?
Where can you eliminate distraction?
Is your landing page well optimized?
What are your top 10 pages? And do they contribute to your goals?
Do A/B testing
Every step that you can optimize in your sales funnel has a direct impact on your goals and therefore on your business. Of course, “traffic” to your website is also important, but if your website does not convert, there is no point in attracting more visitors. So first focus on offering high-quality content and optimizing your online goals on your website, and then the conversion from visitor to lead will follow naturally.
Finally
I hope I have given you insight into the basics of how you can generate leads with your website. I know... it is quite a lot, but believe me, the investment of time is more than worth it. Good luck, and if you have any questions, feel free to ask them and send me a personal message: support@odooexperts.nl. Of course, you may also leave a comment under this blog.
We are happy to answer all questions!
