Kerama Group B.V.

Kerama Group B.V.

Customer profile

Kerama Group operates in the market for durable plastic outdoor products and presents itself with plastic decking boards and cladding solutions that combine a natural look with low-maintenance performance. The company addresses customers who value design, durability and practical ease of use. In that context, clear information and reliable follow-up matter greatly, because product selection, advice and order handling are closely linked to the overall customer experience.

The business also positions itself as a hands-on partner for customers and professionals through tailored advice, samples and training. That type of service requires internal processes that support one another instead of running separately. When commercial follow-up, stock movements, purchasing and administration are disconnected, inefficiencies quickly appear. For a growing company, a shared digital foundation becomes essential to keep operations consistent, manageable and ready for further development.

Reason for change

Kerama Group needed a practical way to create stronger alignment between customer interactions, order processing and administrative follow-up. The implementation was clearly aimed at a fast start, allowing the team to begin working in Odoo without a long and heavy transformation project. Rather than postponing value until a later phase, the goal was to establish a usable basis quickly and support daily work from the outset.

The main priority was to connect commercial and operational workflows inside one system. If CRM, sales, inventory, purchasing, invoicing and accounting each rely on separate routines, teams spend more time re-entering data and resolving gaps between departments. By choosing Odoo, Kerama Group opted for a central environment where information can move more smoothly across the process and where employees can work from the same current data set.

Challenge

The challenge was to deliver an implementation that was both fast to adopt and broad enough to support several core business areas at once. That requires careful decisions about what needs to be configured immediately, which data points must remain consistent throughout the process and where limited adjustments are justified to reflect the company’s day-to-day reality. In an initial phase, that balance is especially important for user acceptance and operational continuity.

Another important aspect was improving day-to-day cross-team coordination without losing the familiar look and feel of business documents and routines altogether. For that reason, the project did not rely on standard functionality alone. The available project material mentions small PDF layout adjustments and a separate background app. Those elements indicate a focused use of custom work to make the environment practical, recognizable and easier to adopt in daily operations.

Odoo solution

The selected approach was a fast Odoo implementation that brought the main business processes together from the start. By placing customer data, quotations, orders, stock activity, purchasing steps, invoices and accounting entries in one platform, the company gains a more continuous process flow. This makes it easier to move from commercial opportunity to delivery and financial handling, while reducing the need to re-enter information at each step.

Odoo Experts supported Kerama Group in setting up one integrated working environment with a strong focus on practical usability. The implementation included small document layout changes so outgoing documents could better match the desired presentation. A custom background app was also foreseen. This kept the solution close to standard Odoo where possible, while still allowing room to adapt the environment in ways that help the team work more efficiently.

Apps and processes

In this project, CRM, Sales and Inventory form the backbone of the commercial and logistical flow. CRM supports the structured registration and follow-up of customer interactions, while Sales helps move from quotation to order in a more controlled way. Inventory then adds visibility into products and stock movements, helping availability and internal coordination stay aligned with what is promised commercially and what must be processed operationally.

On the purchasing and financial side, Purchase, Invoicing and Accounting connect the rest of the chain in the same system. Purchase supports supplier-related steps and follow-up, Invoicing helps standardize invoice processing and Accounting brings the financial administration into the same environment. By linking these areas, Kerama Group can reduce duplicate work and transfer information more consistently between sales, operations and administration.

Result

The immediate result of the project is a more organized operational basis for Kerama Group’s daily work. With the chosen combination of apps, the company now has an environment in which several core processes come together and where teams can work from the same source of information. That already creates more structure in follow-up and processing.

The expected next gains lie in further standardization, fewer manual handovers and clearer process steps as usage matures. For Kerama Group, the main value is that Odoo provides a scalable process structure suited to a business where advice, product availability and administrative follow-up are tightly connected. The limited custom work supports familiarity in documents and the working environment, while the standard applications provide continuity and room to improve over time. This creates a foundation on which the company can refine operations further without losing oversight of customer, order and financial information.