New Edition Home B.V.

New Edition Home B.V. and Odoo

Customer profile

New Edition Home B.V. develops licensed and custom-made home and lifestyle products for the Dutch brands Pip Studio and vtwonen. The company combines development, production, marketing and sales within one compact organization and works with a strong focus on quality, collaboration and detail. In practice, that means managing a broad chain in which season-based collections shape product creation, commercial planning and downstream purchasing and delivery activities across multiple product groups.

The public website shows a close-knit team and a business rhythm built around two collection launches each year. That cadence influences much more than design alone. It also affects how products are created, enriched, sold and prepared for supply and fulfillment. For an organization with international reach, a broad partner network and many operational dependencies, this calls for one shared operating model in which reliable information is available at the right time for every team involved.

Reason for change

Before the project, key steps were spread across different tools and manual routines. Collections were first assembled in Excel, product information lived in several places and orders arrived through different channels. That fragmented setup made it harder to maintain alignment between departments and to keep a clear overview of seasons, deadlines and customer commitments. New Edition therefore wanted a central environment that would connect those activities without removing the practical flexibility the team needed.

The main goal was to connect fragmented workflows into one coherent process. There was also a clear wish to move away from a situation in which a separate PIM system handled part of the product data while sales, logistics and follow-up happened elsewhere. The customer ordering environment also needed to fit better with internal operations. Odoo was selected as the foundation to bring product data, commercial work and operational control together. In that setup, the focus is not on adding complexity, but on creating processes that fit together more intelligently across the organization.

Challenge

The real challenge was not a single isolated process but the combination of collection management, sales, purchasing and logistics coordination. New Edition works with seasonal collections that contain many new products as well as carryover items. Successful products can move from a seasonal launch into an ongoing assortment. That requires a system that supports both change and structure, while helping teams manage planning, deadlines and product enrichment. The transition to Odoo as the central source therefore required a careful translation of day-to-day processes into a workable digital model.

At the same time, sales orders came in through direct entry, imports, EDI, a portal and marketplaces. Those different streams needed to be handled consistently in Odoo, including customer rules, agent or account manager information and financial checks. On the operational side, external logistics coordination and transport visibility also had to be considered. The key question was how to gain more control across that chain without slowing down commercial work through rigid status gates. For that reason, the design puts emphasis on signals and activities rather than inflexible process blocking.

Odoo solution

The selected solution positions Odoo as the central environment for product data, seasonal management, sales, purchasing and logistics visibility. Excel still keeps a role in the early preparation of collections, but the handling of those files is streamlined through import and export support. Odoo then becomes the single source for product enrichment, replacing the previous PIM setup. Once products are created, follow-up activities are generated automatically so employees can complete images, logistics data and commercial details in a structured way. This creates a structured product onboarding approach without introducing unnecessary delay.

Odoo also becomes the control layer where different sales and fulfillment flows come together. Opportunities are linked to seasons, orders are processed in a uniform way and a restricted eCommerce environment replaces the previous customer ordering application. Purchasing can be generated from approved sales activity, with logic around seasons, delivery moments and additional validations. For logistics, visibility is built using information mirrored from the external warehouse and transport-related flows, helping teams prioritize and adjust where needed. In this way, Odoo supports end-to-end process coordination that matches how New Edition operates.

Apps and processes

Several process areas are relevant in the final setup. In CRM and Sales , opportunities, customer agreements and orders are followed by season. Through eCommerce, New Edition gains a restricted ordering environment for customers, supported by customer-specific product visibility and dynamic webshop filters. Products are managed in Odoo with attention to article data, external references, EAN management and enrichment steps. Agent information and commission logic are also tied into the commercial flow to support clearer follow-up and better reporting.

On the operational side, Purchase, Inventory and Accounting provide structure for further execution. Purchasing is connected to seasonal logic, minimum order quantities and capacity calculations based on product data and container type. Inventory information from the external warehouse is mirrored so teams can see availability and delivery priorities more clearly. Integrations through Peliqan are also part of the solution, including links with BBL, ChannelEngine, Shypple and external suppliers. Together, these elements form one coordinated process for order intake, replenishment, transport follow-up and administrative control.

Result

The immediate result of this approach is a setup in which New Edition becomes less dependent on disconnected systems and manual handovers between teams and partners. Product information, seasons, orders and operational follow-up are brought much closer together, allowing the same data to support multiple departments in a consistent way. That creates a stronger daily operating rhythm in a business where creative development and commercial execution are tightly linked.

Above all, working from one operational platform provides a firmer base for continued professionalization. The intended improvements are also clear: faster setup of new seasons, better follow-up of product enrichment, more consistent order handling and stronger control over purchasing and logistics priorities. Customer-facing processes, including a restricted ordering environment and customer-specific product access, are designed to better match New Edition’s commercial reality. Where some outcomes still depend on adoption and further optimization, the direction is clear: more visibility and stronger control for a collection-driven organization with international ambitions.